What type of responsibility is Kim demonstrating by not recommending a promoted investment fund?

In this scenario, Kim is demonstrating objectivity by refraining from recommending a promoted investment fund. Objectivity in financial planning refers to the ability to provide impartial advice without being influenced by external pressures, such as marketing promotions or personal interests.

By not endorsing an investment simply because it is promoted, Kim is prioritizing the best interests of her clients above potential incentives or biases that could sway her decision. This showcases her commitment to maintaining a clear, unbiased perspective, ensuring that her recommendations are based on the clients' needs and circumstances rather than external influences.

Other options, while related to professional conduct, do not capture this specific action as comprehensively. For instance, integrity involves honesty and moral principles, professionalism relates to adherence to industry standards, and diligence signifies careful and thorough work. Although these principles are important, in this context, objectivity directly addresses the act of prioritizing unbiased advice over promotion-related motives.